Explore the Press Room

APC-Marketing-sm

Understanding the Marketing of Compounded Medications: What You Need to Know

There has been a lot of conversation recently about what is and is not allowed in the marketing of compounded medications, leading some lawmakers to call for FDA action. The Alliance for Pharmacy Compounding clarifies that while compounded drugs are not FDA-approved, they are legally prepared by licensed pharmacies to meet specific patient needs. Unlike manufactured drugs, compounded medications follow different regulatory standards and are subject to oversight by state boards and the FTC for marketing compliance. The Hims ad, which did not promote a specific drug, aligns with industry advertising rules. Learn more about how compounding fits into healthcare and why transparency matters in medication marketing.

Read the Full Statement

 

 

Connect with an APC Team Member: Reporter's Inquiry Form

 

DSC_0031-JPG
Traditional Compounding 101

For the sake of clarity and accuracy, following are some things about #pharmacycompounding reporters should know when reporting on compounding, particularly related to semaglutide:

Download the Traditional Pharmacy Compounding 101 Document

 

Image

SEMAGLUTIDE COMPOUNDING:
APC's Statement

Download the Statement

 

A Snapshot of Pharmacy Compounding in America 2023-2024

Download the Snapshot

Image

About APC

The Alliance for Pharmacy Compounding is the voice for pharmacy compounding, representing more than 600 compounding small businesses – including compounding pharmacists and technicians in both 503A and 503B settings – as well as prescribers, educators, researchers, and suppliers. In traditional compounding, pharmacists create a customized medication, most often from pure ingredients, for an individual patient pursuant to a prescription. Pharmacists’ ability to compound medications from pure ingredients is authorized in federal law and for good reason: Manufactured drugs don’t come in strengths and dosage forms that are right for everyone, and prescribers need to be able to prescribe customized medications when, in their judgment, a manufactured drug is not the best course of therapy for a human or animal patient. Every day, APC members play a critical role in patients’ lives, preparing essential, custom medications for a range of health conditions, including autism, oncology, dermatology, ophthalmology, pediatrics, women’s health, animal health, and others.